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Media and Outreach

Page history last edited by Alex Aronson 12 years, 2 months ago

We've found Trick or Vote to be one of the best media pitches we've ever given. This event not only tells a great story, but it's got great visual potential, making it perfect for TV. It's also a great chance for you to forge media  partnerships, relationships that could pay off for years to come.

 

The Basic Trick or VotePitch

In 3 simple parts:

 

Part 1: Studies show that the most effective way to get young people to vote before an election is to knock on their doors and encourage them to. This can increase turnout by as much as 7-12%.

 

Part 2: What's the one day when people are all culturally ready for a knock on the door? (Wait for it...) Halloween!

 

Part 3: And when is Halloween? Just 5 days before the general Election. So while you might be too old to trick or treat, you're never too old to Trick or Vote!

 

Bada-bing! That's it

 

Outreach Calendar

One of the best parts about having over 20 badass organizations involved in Trick or Vote is that together we can be an amazingly loud microphone for all that is good and spooky. If we walk in unison, our footsteps will be LOUD! If we walk out of unison...eh, I give up on this metaphor.

 

Here's our plan:

 

Week of 9/16 - ToV Blasts, MySpace Impact award PUSH

Here is some sample text for your blast

 ToV EmailBlast 1.doc

...and there's a veritable bevy of Trick or Vote Photos on our Flickr account.

....and don't forget to plug these videos!

....and we're nominated for the MySpace Impact award!!! Tell your people!

 

Week of 9/22 - ToV Press Outreach & MySpace & Facebook Blasts. Here's a sample press advisory:   ToV_Press_Advisory-1.doc

 

Week of 9/29 - ToV Zombie Viral Campaign

 

Week of 10/6 - ToV Zombie Stories & Partner Blasts

 

Week of 10/13 - National events press release and Radio Appearances. Pitch #s of partners and volunteer commitments.

 

Week of 10/20 - Monsters Everywhere, Flashmobs with press

 

Week of 10/27 - Press Follow-up pre-event

 

 

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