Why I like trick or vote:
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volunteers come back so happy and feel like they've done something and had fun
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best way on the best day - direct voter contact
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anything that involves volunteers can reach general public and turning volunteers into better activists and continud engagement
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tapping into pre-existing infrastructure, ultimately scalable
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overlays really well with existing gotv plans
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age groups get it, esp younger people
Jefferson Pitch: Did a study and found best way to increase voter turnout is face to face contact – knocking on doors. Increased by 7 to 12% which can determine an election. Halloween already knocking on doors. Never too old to Trick or Vote.
Jefferson on Media Partnerships: Different relationship to media – deal with business department – get free add space.
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Most cities have alternative weekly newspapers. Natural partnership. Approach your best relationship or just cold call to business dept or editor.
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Radio partnership – finding radio partner is a natural thing to do – they are more accessible than you would think. One way to do it and one way we’ve done it – pay couple hundred bucks to have local radio station to provide their dj.
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TV: go in advance and give them something to build buzz for the event – in costume etc.
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PSAs: We are creating a lot of video material you guys can use. Your organization probably wants to do reminder to vote PSAs anyway and can combine with TOV pitch.
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Inviting media to event: Invite radio, tv, print media to cover the canvassing and event.
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