Why I like trick or vote:
volunteers come back so happy and feel like they've done something and had fun
best way on the best day - direct voter contact
anything that involves volunteers can reach general public and turning volunteers into better activists and continud engagement
tapping into pre-existing infrastructure, ultimately scalable
overlays really well with existing gotv plans
age groups get it, esp younger people
Jefferson Pitch: Did a study and found best way to increase voter turnout is face to face contact – knocking on doors. Increased by 7 to 12% which can determine an election. Halloween already knocking on doors. Never too old to Trick or Vote.
Establishes need right away.
Allows person to have the “aha” moment and let’s them be the smart person
Jefferson on Media Partnerships: Different relationship to media – deal with business department – get free add space.
Most cities have alternative weekly newspapers. Natural partnership. Approach your best relationship or just cold call to business dept or editor.
Radio partnership – finding radio partner is a natural thing to do – they are more accessible than you would think. One way to do it and one way we’ve done it – pay couple hundred bucks to have local radio station to provide their dj.
TV: go in advance and give them something to build buzz for the event – in costume etc.
PSAs: We are creating a lot of video material you guys can use. Your organization probably wants to do reminder to vote PSAs anyway and can combine with TOV pitch.
Inviting media to event: Invite radio, tv, print media to cover the canvassing and event.